Using social media right

I stumbled upon a blog post from a woman who does social media presentations for companies. She talks about the mistakes some social media consulting agencies (i.e. PR firms) make and she goes on about the right way to use social media. It's interesting and pretty relevant to us and to what the PR field will be when we enter it. Check our her post at
http://blogs.zdnet.com/feeds/?p=264&page=1